If you want to sell your home without a REALTOR, you will need a marketing plan that can help overcome the odds against you. If the following sounds like it was intended to discourage you, don't let it. They are just statistical facts, and the more you know, the more likely you will be successful.
The success rate for FSBOs is inversely proportionate to that of real estate agents. Overall, only 1:5 owners will succeed in selling their home, while real estate agents typically sell 4:5 of their listings during the first 6 months. The high end and luxury home market offers some disparaging statistics for owners, but should give most owners some hope. No data is available on the success rates for owners of homes in the $350,000 plus price range, but the success rate for agents falls to 2:3.
It seems reasonable that the low success rates are due to the same reason that any business fails. To some extent, this is also relevant to properties being sold through agents. Sellers do not seem to understand that they are in the real estate business when they sell their homes, and that their prospects are limited by the fact that they have only one product—competing against thousands of others like it for the buyer's dollar.
Worse yet, they go into business without a well thought out plan. That's where Selling Your Home By Owner comes in. It is a proven marketing plan that could well reverse the stats for owners who want to sell a home without a REALTOR.
How To Sell Your Home By Owner
Now available by download, Selling Your Home By Owner: A Simple Guide. This 42 page eBooklet provides everything you need to know about selling your home by owner in San Antonio, and the tools you need to do it! Get:
Marketing advice to help you maximize exposure of your home to the market.
A marketing plan that can help overcome the odds against success.
A marketing strategy to help you maximize your net proceeds.
In-depth tips for successful selling.
Industry insight to the FSBO dot com marketplace.
A title Insurance rate chart.
The required legal disclosure forms.
Spreadsheets for calculating seller net proceeds and buyer closing costs.
Feel free to contact me for a free, no obligation CMA to help you price your home right for the market, and advice about staging your home to maximize its appeal to prospective buyers.
Good luck, and let me know if things don't work out, and you decide to use a REALTOR®.
More FSBO Facts
Approximately 11% of home owners try to sell a home without a real estate agent's help.
Most FSBOs give up and list with an agent within two months.
The 15% to 20% of home owners who succeed in selling their homes sell at an average of 15% below market value (data from a survey conducted before the economic downturn).
The principal reasons for both the successes and the low sales price are:
Sale of the property to a family member.
An urgent need to sell quickly.
Lack of familiarity with property values.
Intentionally pricing homes 3% or more below market value to entice buyers who often hold out for an additional discount of 5% to 10% or more.
The principal reasons for failure are:
Falure to take a business-like approach to selling:
Not making themselves and the home available to buyers at the buyer's' convenience.
Not answering or returning calls.
Not following up on calls and showings.
Not adequately preparing the home for showing.
Not understanding that the negotiations begin the minute every buyer walks in the front door.
Not detaching themselves emotionally from the process during negotiations.
Lack of a comprehensive marketing plan:
Not pricing the home appropriately.
Inadequate terms of sale.
Inadequate exposure to the market.
Failure to position the home in the market.
Failure to differentiate the home from the competition.
Selling Your Home By Owner: A Simple Guide puts all this into perspective, and provides the plan, strategies and tools to increase your probability of successfully selling your home. Download your copy now.
